I chose to redesign the product, Ultra Repair Cream by First Aid Beauty, because I know the importance of creams and moisturizing first-hand.

I’ve used this product before and noticed that the design of the product could be redone. I thought the original design had way too much text on the front, which I thought unnecessary because that text most of that text was repeated on the back of the product, so I thought the new design could have little to none text.

 I also thought the logo could be refreshed. I noticed the original product had two different logos on the product and thought that to be unnecessary as well. My approach for the new logo was to make it more modern and elegant because the brand has the word “beauty” in it, but kept some elements of the original logo, like the colors and the star.